Your branding doesn’t stop at your website, business cards or social media. When a client visits your office, they experience your brand in a completely different way. The reception area, walls, meeting rooms and even your external office signage all contribute to how the company is perceived. That is where office signage can play an important role.
Your reception is part of your brand
For many businesses, the reception area is the first proper interaction a visitor has with the company.
A professionally produced 3D logo on the wall can immediately make the space feel more established. The design doesn’t have to be complicated. A clean acrylic logo, raised lettering or metal sign can be enough to create a strong focal point. Bespoke Office Signs specialises in custom office signage, including reception signs, company logo signs, acrylic signage, metal signs and 3D designs.
Bring your brand colours into the workplace
Most businesses already have a defined colour palette. Using those colours within the office can help make the environment feel more connected to the company’s identity.
This could be through individual signs, wall graphics, acrylic signs or other branded displays. The key is not to overdo it. A few carefully considered branded areas can often have more impact than covering every available wall.
Use different materials to create different effects
Materials can change how your branding feels. Metal can create a more premium and substantial appearance. Acrylic tends to have a clean, contemporary look. Raised lettering adds depth, while illuminated signs can create a stronger focal point. Bespoke Office Signs offers a range of these options, including custom metal signs, acrylic signs, 3D company logos and LED signage.
Don’t forget the practical side. Office signage isn’t only about appearance.
Visitors need to know where reception is. Meeting rooms need to be identifiable. Different areas of the building may need directional signage. Good signage brings these practical requirements together with your branding. Instead of having a collection of unrelated signs, you can create a consistent system where everything feels as though it belongs to the same business.
Think beyond the reception wall
A company can also use wall graphics, external signs, room signage and other branded displays throughout the building. This is particularly useful for larger offices where visitors may move through several areas. External signage can also help identify the business before someone even enters the building. Bespoke Office Signs provides both internal and external business signage, with options designed for different areas of the workplace.
The result
Good office signage should feel like part of the business rather than an afterthought. It should reflect the brand, help people navigate the building and create a professional environment for employees and visitors. You don’t necessarily need to redesign the whole office. Sometimes replacing an old reception sign or introducing a few well-designed branded elements such as custom metal signs can make the space feel completely different.